To equip youth campaigners of #IAmHampasLupa Ecological Agriculture Movement in the effective use of social media campaigning, Rappler and Greenpeace Philippines co-organized a Storytelling Workshop on July 2, 2017 held at Rappler Headquarters.
Rupert Ambil, the Executive Director of Move.PH highlighted the power of social media and how it can be used for social good citing Daniel Cabrera’s story as an example. According to Rappler, there are 60 million internet users in the Philippines and social media is the top online activity. Using social media then is an opportunity to engage, amplify, and empower as explained by Move.PH Editor Voltaire Tupaz.
“Take information and add value to it,” said Marguerite de Leon, Rappler Multimedia Reporter, in her session on the Basics of Feature Writing.
Meanwhile, Raisa Serafica talked about Social Media Basics and Publishing on Rappler X; Leanne Jazul provided insights on the visual language; and Franz Lopez gave technical tips on creating video stories.
#IAmHampasLupa is a Greenpeace-supported movement that aims to elevate the stature of farming and farmers, promote ecological agriculture, and advocate mindful consumption. Farmers, agriculturists, environmentalists, students, and young professionals comprise the group of campaigners coming from all over the country.
Originally published on X-Rappler.